Amazon Web Services opens Pop-up Loft in Berlin

Co-working space, workshops, lectures and more: AWS offers startups a free tech program from October 15th to November 13th!

Amazon Web Services: technology on demand for customers of all sizes

Agility, flexibility, low costs: It’s not without good reason that numerous startups decide to deploy cloud software.  For many years Amazon Web Services (AWS) has been offering a wide variety of global cloud based services such as data processing, storage, database and analysis services to customers in Germany and around the world. More than one million customers of all sizes, from more than 190 countries, already use AWS and now the company is going offline. AWS plans to bring together tech enthusiasts from the digital world, cloud experts and startup mentors in a Pop-up Loft in Berlin, Germany’s capital.

Next stop: Berlin! The AWS Pop-up Loft is coming to Germany!

In order to help companies of all sizes better understand the potential the AWS Cloud has for their organisations and to teach them business skills needed to be successful, Amazon Web Services launched the Pop-up Loft programme this year. The program is designed for techies from the startup scene, people looking to learn more about cloud computing or anyone who is looking to start a business, and has already made stops in New York, San Francisco and London.

Berlin is the second European city to be selected: in this hotspot of the German digital scene founders, web developers, engineers and other tech-savvy startup folk can make use of the many offerings for six weeks. The Pop-up Loft is located in the Krausenstrasse 36 in Berlin-Mitte and will be open from Monday to Friday, 10 am until 6 pm – and longer into the night for evening events.

Startup support from AWS – not only all things in the cloud

AWS has been supporting startups in all things tech and business for years with teams of technologists on the ground in Berlin and various events. As well as showing recently founded companies how to boost their businesses by using secure and reliable web solutions, AWS will unite the community directly with its Pop-up Loft –to promote the exchange of entrepreneurial know-how. Mentors with various key topics will be present in the loft to share their success stories with AWS.

Anyone who feels like grabbing free coffee and snacks while continuing to work on their applications and getting some useful tips, in an open and relaxed atmosphere, is welcome to stop by. AWS experts will show, for all guests, what is technically possible within AWS Cloud – and how this ultimately accelerates business growth.

Driving startups: the Program

The four-week Pop-up Loft has a lot of things to offer. Besides training courses and boot camps, there will be panels with VCs and business accelerators. The guests can also look forward to speeches from AWS startup professionals on business creation, how to search for capital or pitching your business. Visit to register for bootcamps and technical sessions.

The Pop-up Loft Program at a glance

Co-working space

Everyone has access to the spacious co-working area which is filled with sofas and tables in a laid-back atmosphere. The AWS experts are available for visitors to ask any and all questions and inform about the functionality and the handling of the applications. This way the guests can get to know the numerous tools that navigate AWS Cloud and successfully grow their business.

Startup Know-how

What does the perfect pitch look like? How does successful PR work? How do I acquire funding? The mentors of the AWS community will answer these and many more questions in different sessions especially designed for startups.

Ask an Architect

You need a one-on-one help with your architecture? Just walk in and reach out to one of the many AWS Solutions Architects. Developers and IT folk can then deepen their knowledge and gain new and extensive practical experience in the cloud.

Technical boot camps

During the one-day boot camps Solution Architects guide the participants through the Management Console. Thus, they get a first-class, learning-by-doing experience.

Technical Sessions

During the technical sessions AWS experts give insights into subjects such as mobile, big data, gaming, databases, security and operations. Furthermore, reference customers will talk about their experiences in these areas during special events in the evenings.

AWS customer and partner presentations

The startup community can get inspiration from lectures by Plug & Play, Hub:Raum oder UnternehmerTUM. The VCs and incubators will give valuable tips on, among other things, financing. This is a fantastic opportunity for the participants to connect with renowned representatives of the startup ecosystem in Berlin.

Well-known speakers

  • Petar Djekic (VP Discovery/Rocket Internet SE)
  • Lars Wolff (CEO/CPO Stormforger)
  • Henning Jacobs (Zalando Technical Lead Plattform)

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