Wimdu vs Airbnb – the battle for Europe hots up ahead of London 2012 Olympics2012-03-22 1
Strong year-one figures for Wimdu mark it as a serious Airbnb rival – can it sustain its remarkable growth?
Wimdu – the Berlin-based version of Airbnb – has just announced its year-one figures, and it looks as if the competition for European supremacy is hotting up between the two rivals, with the battle lines being drawn in London with the fast-approaching Olympic Games 2012.
Wimdu now claims to be “the biggest social accommodation search website coming from Europe” with over 50,000 properties listed on site from over 100 countries, with a monster quadrupling of revenue in the past three months to over €5,000,000 per month, and an expected revenue of €100 million for 2012.
Founded by Arne Bleckwenn and Hinrich Dreiling, the Rocket Internet-incubated baby bagged a massive cash injection of €63 million last summer from existing investors Investment AB Kinnevik and Rocket Internet, to help propel it to European success ahead of 9flats.
Olympics, Tel Aviv and beyond
Wimdu claims that it has seen some of its strongest growth in London: “Over the last four weeks the number of host properties has doubled from 1,000 to 2,200, providing Londoners with an average additional income of £4,200 during the Olympic Games.”
The company website is also advertising for internationals with Hebrew, Dutch and Norwegian, so further expansion to Tel Aviv, Netherlands and Norway seems likely for the company too.
Airbnb also has its sights set on London and the Olympics – having just received a massive $112m investment and acquired UK clone Crashpadder as part of a plan to focus its sights on European expansion. Let the games commence!
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