Facebook-owned Instagram hits top app spot2012-04-11 2
Instagram made the top free iPhone app spot at the Apple App Store yesterday for the first time, one day after the mobile photography app announced it would be acquired by Facebook for US$1 billion (760 million euros).
Monday’s news prompted a storm of media commentary, a backlash by some disgruntled users and, apparently, plenty of exposure to new users. While Instagram for the iPhone has already attracted about 30 million users, reaching the top spot is a sign of renewed and increased interest. Meanwhile, according to VentureBeat, Instagram’s new Android app has attracted 5 million downloads in just six days.
The Guardian is asking whether Facebook has bought into a tech bubble, others are pointing out the move makes perfect sense ahead of Facebook’s expected initial public offering and that Instagram can be considered the YouTube of mobile photography in more ways than one.
What’s behind mobile photography’s explosive rise?
Mobile photography is shaking up more than just the online space. In a series of video interviews published yesterday, we spoke to professional photographer Carolin Weinkopf, EyeEm co-founder Florian Meissner, and original Twitter logo designer Linda Gavin about why mobile photography has such mass appeal and what it means for traditional photographers.