Evernote inks major bundling deal with Deutsche Telekom

Nina Fowler 2013-03-25 4

Phil Libin

If you were wondering why Evernote CEO Phil Libin is in Berlin this week – Evernote and Deutsche Telekom are teaming up, starting by giving the telco’s nearly 60 million customers in Germany free access to a year’s worth of Evernote Premium.

Bundling internet services with telco providers is a classic trick to boost subscriptions. Spotify, for example, announced a similar partnership with Deutsche Telekom last August.

For Evernote, the announcement today follows strategic partnerships with NTT Docomo in Japan, Orange France, KT in Korea, Taiwan Mobile, and Docomo Pacific.

To coincide with this week’s news, Evernote is bringing out a new Premium feature: Document Search. In addition to the usual clipping, note-taking and general personal organisation that Evernote offers, Premium users will now be able to search any Microsoft Office, iWork and OpenOffice files attached to their notes.

Evernote has even more to gain from this kind of deal than a music streaming service – as a catalogue for personal notes and memories, it’s much more difficult to switch providers once hooked.

At the moment, of Evernote’s existing 50 million users worldwide, 1.33 million are based in Germany, making it the company’s second largest market in the Europe, Middle East and Africa (EMEA) region.

Deutsche Telekom, for its part, counts 37 million mobile and 22 million broadband and fixed-line customers in Germany – if even a small fraction of those continue as paid Evernote Premium subscribers once the year’s free subscription is up, this will be a significant boost for that company.

Libin will be in a meetup at Betahaus tomorrow night along with Evernote Platform Advocate Rafe Needleman, who will be talking about Evernote’s global developer events, including a hackathon in Berlin in partnership with Deutsche Telekom in early April.

Image credit: Phil Libin: flickr user LeWEB12

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