ChicChickClub gets its foot in the door2011-11-28 1
Online shoe-shopping portal ChicChickClub has been launched today, with a ‘cater to your own style’ service and tips from top trendsetters. With bags and accessories also on offer, all products have been stocked exclusively for the Berlin business; founded by incubator and start-up builder Team Europe (which is a shareholder of VentureVillage). Buying shoes at CCC won’t break the budget either, with each pair of heels, flats, and boots priced at 49.95 euros.
A fashion check-up
Instead of trawling through online catalogues – bombarded with products, users get presented with a personalised stockroom each month after completing an initial ‘style-quiz’. These individual showrooms feature its forte shoe selection with matching accessories. The free ‘style check’ is offered by German fashion experts; Séraphine de Lima, Jennifer Hahn and Mads Roennborg.
So chic, so unique?
The inclusive expert-advice feature mimics online shoe store ShoeDazzle; led by U.S celebrity Kim Kardashian. The company’s success and growing popularity has recently seen it expand into the U.K market, with plans to foray into France and Germany. U.K pop diva and fashion icon; Cheryl Cole, also has a customised-style service to her name with Stylistpick. However, both big businesses are yet to tap into the rest of Europe, let alone CCC’s native German market. ChicChickClub may have jumped aboard the bandwagon – just in time.