#8, #9 and #10: Berlin scores with good connections to politics, the media and other economic hotspots2011-11-02 0
The benefits of a highly developed ecosystem for a young company have already been discussed in the initital two reasons from ten why Berlin is our Silicon Valley of Europe. Good links to politics, media and other services as well as a favourable time zone in terms of business relations enlarge and improve this very ecosystem and present our final reasons eight, nine and ten.
8) Lots of service providers and politics within reach
There is hardly any other German city offering as many agencies within such a small geographical area as Berlin does. Be it in the fields of marketing, SEO, PR, strategy, advertising or social media – in Berlin, a young company usually has no trouble finding the right support. Sometimes, the choice is even too big; they might in fact only risk finding too many.
With the German parliament just around the corner, Berlin also scores in terms of politics. Especially old-established companies and investors might be benefiting from contacts with the government.
9) A perfect time zone between USA and Asia
More and more internet start-ups think internationally. They should, too, given that there are more such markets than there are in Germany alone, even though it might be the largest one in Europe. With an internationalization regarding the US or Asia on the schedule, Berlin scores with being in a time zone between East and West. While Peking is 6 and New Delhi is 3.5 hours ahead, New York is six hours and San Francisco is nine hours behind – time lapses just small enough to still enable talking on the phone with one another. This advantage, of course, applies to anywhere in the same time zone.
10) Berlin is a centre for media
Numerous newspapers, radio and TV stations, online magazines and bloggers are crowding the capital – an ideal setting for start-ups keen on increasing their popularity fast. Various examples show that it may work. A bad product won’t sell even with a potent media apparatus, but in Berlin, at least the prerequisites for media hype are fulfilled.